Hungry? Chow down with the new Facebook Features -
Book a Reservation….Facebook new capabilities
Facebook is taking some incredible steps to make it a one stop shop for all needs in your social life. Last week they announced a partnership with OpenTable and the ability to reserve tables through the mobile restaurant pages. Utilizing their mobile devices, consumers will be able to book tables via Facebook Pages for restaurants. Facebook’s press release states: “The update represents a new way of discovering and booking great dining experiences, all within the Facebook mobile app.”
Catch a Flick or Watch the Tube:
For people that utilize iOS, Facebook will display TV listing information on US TV & Movie pages. Listings will be in your current time zone and include the relevant information such as air time, channel, and description.
Both of these upgrades continue to support that 71% of us are utilizing our mobile devices for more needs than ever before. The update ensures that you can stay inside the app for two more tasks that you utilize other apps for. From making a reservation or seeking a description/time of your favorite TV show, Facebook captures the time spend and the ROI to allow restaurants spend their marketing dollars with them.
This also is a direct run at Yelp, Foursquare, and Evernote who all have similar capabilities but lack the 1 billion person network.
Check out the new features, let us know what you think.
My experience with #googleglass on Expedition Everest @Disney
Glass received a new update on July 1st. With web browsing capabilities, touch sensitivity, and a plethora of sharing options, we are seeing a growth of benefits with the new update. With all the updates released, the most exciting thing I saw was the ability to browse the web.
Do you Socially Listen?
The question is fair—Are you a good listener or do you ‘monitor’ your digital communities? I know what you are asking, ‘is there a difference?’ Of course there is. Would you be more prone to buy a product from someone that is a good listener or someone that just monitors what you are saying?
Social monitoring, as I like to describe it, is the process of determining your strategic plans without including your audience/customers. It is an approach that takes the community out of your brand. Social listening allows you to listen to your customer with actionable insights to create the engagement that your community can build on. Here are some tips on your social listening skills.
- Utilizing tools like Radian6 allow you to dive into real time streams of context that are relevant to your businesses keywords.
- Now that you have this context that is relevant you begin listen
Discover! You are tapped into the world’s biggest focus group. You do not have to look far but you can gauge opinions of your product or industry products.
Service! Providing customer care live and right can dazzle a business reputation. Look at companies like Zappos who do a phenomenal job on their twitter accounts. They remain engaging, fun, and resolute when you present them with an issue (a while back I ordered a pair of shoes which split the first day I got them. I tweeted a photo to Zappos and a new pair was at my door the next day. No questions asked. Needless to say, that social engagement has allowed me to continue to buy shoes from Zappos and also share to my networks that they are a superior choice in shoe buying)
Resolution! This is when someone directly seeks you out on social networks for help or to vent a problem that they want you to hear.
While at a local restaurant in Seattle, WA we had lunch reservations at a trendy spot in town. We all arrived for lunch prior to our reservation time and ended up waiting 20 minutes post that time. Frustrated as I was with clients, I tweeted ‘what is the point of a reservation if they cannot honor it. #restaurant name.’ Moments later I received a text from the same type of food offering establishment ‘Niko, sorry that you are stuck waiting. We know that can be frustrating.’ Now to my surprise they did not say anything about their wait or to come on over. At this point I didn’t and sat at our table finally. However, where do you think we take clients now in Seattle?
We all like listeners, so listen to your networks and engage. Remember, you do not have to be aggressive with your sales as if you are engaging them. They will remember that. ‘Grab your slice of the pie’
Google+ Turns 2
Last Friday Google+ celebrated its second birthday. It is funny on how the journey of the last few years has changed our views on this social network. The enthusiasm during launch was high and many suggested that is was going to be the next big platform or even grow larger than Facebook during that time.
The narrative of 2012 was that Google+ was a Ghost Town. I personally found few friends on the networks and openly put more energy in engaging relationships between Twitter & Facebook. I did however continue to post on Google+ for the results with searches and our SEO. Today with 350 million active users Google+ has easily become the second largest social network. It is not nor will ever be a Facebook but there is a niche of people that utilize it to a point where the creation of the Google+ social platform was warranted.
I am active on all the platforms and manage several organizations on them. While Facebook has always been the largest reaching net to audiences, I am finding now that Google+ interactions are creating rich conversations that are helping me meet with business objectives. Another feature that I recently started using was Google hangouts. This perhaps is the best way to hold video chat with your teams, hosting discussion, and even interviews. We often conduct our weekly Pie meeting on specific networks and are finding hangouts to be the best option.
With my recent purchase of Google Glass and the integration with Google+ I am even more active on the network. It feels incredibly natural in the same respects how my feeling towards Gmail was when I made the switch to Google’s e-mail service.
Overall, the progress Google+ has made in two years has been an interesting ride. But they have created a place for themselves in the social world. The continued improvements, ease of use, and community feel should warrant your attention for the remainder of the year. To another two years. Happy Birthday Google+
Social Pie launches our brand-new CONNECT SMS Marketing Platform. With CONNECT Clients now have the unparalleled power to connect with clients via SMS text message.
CONNECT allows our clients to do things never before heard of, including:
- Send news via SMS text message
- Create daily specials
- Appointment reminders
- Custom coupon/QR codes
- Create a frequent customer incentive
- Schedule posts when on the go
- Create a in-store sign up kiosk
And, as always, link all of these to Social Media platforms automatically! Contact us today for more details and to CONNECT with us!
A Week Behind Glass
The futuristic idea of Glass has made a splash in my circles. Although most interactions consist of awe or the best cyborg joke that they can muster up at the time, it still is a incredible device that has a lot of potential.
This weeks findings: Photo/video, I am absolutely in love with the abilities I have in both of these features. Between capturing my perspective of my son playing basketball today or recording me in the kitchen sautéing onions in Metaxa Brandy, these photo and video options prove to be rich content on my social platforms.
The Bluetooth capabilities for your phone calls can use some work. I struggle with hearing my callers and they consistently have trouble hearing me. As Glass develops they will have to address this.
Lastly, my personal perception of the ‘cool factor’ has worn off and now I am strictly attempting to utilize the device to get the most out of it. I am still loyal to my iPhone and will await a potential Glass app for the iOS operating system, so this gives me limitations with the usage of SMS Messaging and Navigation. However, I continue to utilize the Google Glass for dining ideas, research on the fly, email responses, and responding to tweets.
Overall, it garners a lot of attention and I am still having fun with it. I found myself ‘caught up’ more on e-mails and tweets than ever before during the days when I was wearing them. I also found myself losing time as I had to explain what the hell I was wearing over and over again. Till next week……….
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Forbes recently published an article about Glass. It describes the rise of smart phones and how Glass is the Next step in the computer evolution and maybe the human evolution. The development of apps for Glass is critical to the success. Having recipes and cooking techniques shown to you while you mimic them, understanding recognition points on how many rooms are in a hotel or when the next train will come through in a subway, flight alerts, etc. are some key ideas to the success of Google Glass.
Find out how your branded content can thrive on Tumblr. The social media site allows sharing of all types including links, music, photos, quotes, text, and video and ranks right behind Facebook in …